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ASME's Magazine 40/40 Competition topped by Rolling Stone, Esquire and The New Yorker
A judging panel of 52 magazine editors, design directors, art directors and photography editors chose the 40 top magazine covers from 1965 to 2005 from a pool of 444 images representing 136 magazines. The contest was open to all consumer magazines published in the United State during the time period. The winners were announced on October 17 at the American Magazine Conference (AMC) 2005 at the Wyndham El Conquistador in Puerto Rico.
Rolling Stone's January 22, 1981 cover of John Lennon and Yoko Ono was named the top magazine cover, while Vanity Fair's cover featuring a naked, pregnant Demi Moore (August 1991), ranked # 2. Esquire's April 1968 cover depicting Muhammad Ali with six arrows in his body came in at #3. Three Esquire covers were ranked among the top 10 covers of the past four decades, while The New Yorker had two covers among the top 10.
Saul Steinberg's March 29, 1976 The New Yorker cover illustration, View of the World from 9th Avenue, the stylized view of Manhattan's myopic perception of the rest of the country, was ranked the # 4 cover. Esquire's other top covers included Andy Warhol in a Campbell's tomato soup can (May 1969; # 5), the Vietnam-era "Oh my God ‚ we hit a little girl" cover (October 1966; # 8), and a photo of a laughing president Bill Clinton (December 2000; # 19).
The New Yorker's haunting black-on-black depiction of the World Trade Center (September 24, 2001; # 6) received the most votes of the nine 9/11 covers that were submitted for judging. Two other magazines were cited for their 9/11 covers: TIME (September 14, 2001; #25) and Fortune (October 1, 2001; #29).
Rounding out the top 10 were National Lampoon's hilarious "If you don't buy this magazine we'll shoot this dog" cover from its January 1973 issue (# 7), the September 1992 cover of Harper's Bazaar, featuring Linda Evangelista in the "Era of Elegance" (September 1992; # 9), and the National Geographic cover with the striking image of an Afghan girl refugee (June 1985; # 10).
Of the top multiple winners, Esquire, Time and Life magazines each had four covers in the top 40 submissions.
"The breadth and quality of the 444 submissions we received was striking, and showed the creativity and innovation of our industry," said ASME Executive Director, Marlene Kahan. "Clearly, the top-ranked covers were resonant and iconic, striking a deep chord with our judges. In total, these covers provide an evocative snapshot of our nation and its preoccupations throughout the past four decades."
1. Rolling Stone ‚ Jan. 22, 1981 ‚ John Lennon and Yoko Ono
2. Vanity Fair ‚ Aug. 1991 ‚ Nude pregnant Demi Moore
3. Esquire ‚ April 1968 ‚ Muhammad Ali with arrows in his body
4. The New Yorker ‚ March 29, 1976 ‚ Drawing of New York from Hudson River and rest of the country to Pacific Ocean
5. Esquire ‚ May 1969 ‚ Andy Warhol drowning in Campbell's soup can
6. The New Yorker ‚ Sept. 24, 2001 ‚ 9/11 ‚ Twin towers drawing in all black against a gray skyline
7. National Lampoon ‚ January 1973 ‚ "If you don't buy this magazine, we'll kill this dog"
8. Esquire ‚ October 1966 ‚ "Oh my God ‚ we hit a little girl." - Vietnam
9. Harper's Bazaar ‚ Sept. 1992 ‚ Linda Evangelista, "Enter the Era of Elegance"
10. National Geographic ‚ June 1985 ‚ Afghan girl
11. Life ‚ April 30, 1965 ‚ Fetus in womb drawing
12. Time ‚ April 8, 1966 ‚ "Is God Dead?"
13. Life ‚ 1969 ‚ Man on the moon
14. The New Yorker ‚ December 10, 2001 ‚ "New Yorkistan" map
15. Harper's Bazaar ‚ April 1965 ‚ Model's face peering through pink cutout
16. The Economist ‚ Sept. 10-16, 1994 ‚ Two camels portraying the trouble with mergers
17. Time ‚ June 21, 1968 ‚ Lichtenstein drawing: "The gun in America"
18. ESPN ‚ June 29, 1998 ‚ Michael Jordan airborne against all-white background
19. Esquire ‚ December 2000 ‚ Bill Clinton
20. Blue ‚ October 1997 ‚ Man diving
21. Life ‚ November 26, 1965 ‚ Vietcong prisoner
22. George ‚ Oct/Nov 1995 ‚ Cindy Crawford dressed as George Washington
23. The Nation ‚ November 13, 2000 ‚ George Bush: What me, worry?
24. Interview ‚ December 1972 ‚ Andy Warhol photographing model for the Christmas issue
25. Time ‚ September 14, 2001 ‚ 9/11: Photo of twin towers terrorist bombing
26. People ‚ March 4, 1974 ‚ Mia Farrow biting a strand of pearls
27. Entertainment Weekly ‚ May 2, 2003 ‚ Nude Dixie Chicks
28. Life ‚ April 16, 1965 ‚ Vietcong zero in on vulnerable U.S. copters
29. (tie) Playboy ‚ October 1971 ‚ African American woman (Darine Stern) posing on Playboy bunny chair
29. (tie) Fortune ‚ Oct. 1, 2001 ‚ Man covered in ashes after 9/11 terrorist attacks
31. Newsweek ‚ November 20, 2000 ‚ Photo half George Bush, half Al Gore
32. Vogue ‚ May 2004 ‚ Nicole Kidman's back profile
33. (tie) Newsweek ‚ July 30, 1973 ‚ The Nixon Tapes
33. (tie) Wired ‚ June 1997 ‚ Apple symbol covered in barbed wire
35. New York ‚ June 8, 1970 ‚ "Free Leonard Bernstein"
36. People ‚ September 15, 1997 ‚ Black and white Princess Diana photo
37. Details ‚ February 1989 ‚ Cyndi Lauper photo
37. (tie) Fast Company ‚ Aug/Sept 1997 ‚ "The brand called You"
37. (tie) Glamour ‚ August 1968 ‚ "Best Dressed College Girls"
37. (tie) National Geographic ‚ October 1978 ‚ Gorilla taking photograph
37. (tie) Time ‚ April 14, 1997 ‚ Ellen DeGeneres: "Yep, I'm Gay"
Top 40 magazine covers of the past 40 years (press release)
© 2005 Downtown Magazine, All Rights Reserved.
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